Est. for the double bogey crowd

Play bad.
Play often.
Love it anyway.

Bad Bad Golf Company is a golf lifestyle brand for the rest of us — the slicers, the shankers, the folks who keep teeing it up because the game is worth it.

Bad Bad Golf Company logo

Shirts · Hoodies · Hats · Balls · Tees · Club covers · And more on the way

Who we are

A brand for the average golfer

Bad Bad Golf Company started with a simple idea: you don't need a scratch handicap to love this game. We make gear, share videos, and build a community for everyone who keeps showing up for the next round — no matter what the scorecard says.

Average golfers. Better days. That's the whole pitch.

What we do

Three things, done honestly

What we make

Merch we're proud of

Shirts, hoodies, hats, balls, tees and club covers — built for the course and the bar after.

What we share

Videos from the round

New clips from the course, the range and behind the brand. We post the links as they drop.

Who we build it with

A community, not a customer base

Ambassadors rep the brand, earn commission and get early access. You don't need a scratch handicap to join.

Who it's for

If you keep teeing it up, it's for you

We're not for the tour pros. We're for everyone else.

The 100-shooterThe weekend warriorThe first-tee noodlerThe shank-it-and-laugherThe range-regularThe cart-beer optimist

The pro shop

Shop the collection

Shop all gear

On the tee

Watch & follow

New videos from the course, the range and everywhere in between. Links land here as they drop.

See all videos

Latest round

Video link coming soon

Range sessions

Video link coming soon

Behind the brand

Video link coming soon

The story

Golf is hard. Wear it proudly.

Every hat, hoodie and headcover is a reminder to keep swinging, keep laughing and keep showing up for the next round. We're not here to fix your swing — we're here to make sure you look good while you're losing balls.

Join the team

Become a brand ambassador

Rep the brand, earn 10% commission on every referral, get 20% off your own orders, and score quarterly swag with early access to new drops.

Apply now